Identify Market Opportunities
Pinpoint your markets. Through the use of demographic data, Cardinal Geographics can identify locations with high concentrations of people that meet your specific customer profile. Likewise, you can estimate the demographic characteristics within a particular distance of your existing locations and look for correlations between those characteristics and store performance so that you can better understand who your customers are. Provide us your business location data (i.e. an Excel Spreadsheet), and we can map it!
The examples here show a department store that generally locates in a super-regional shopping center. This particular fashion retailer targets the teenage crowd. The maps provide some indication as to where the largest populations of the teen demographic are in relation to a particular store. Also of interest to the retailer is that the target demographic be located within a 10 minute drive time of a store. Store square footage is also shown, as the possibility of expanding an existing store may be a realistic option. Are there portions of the Minneapolis/St. Paul area that could be either over-served or under-served?