Market Share Analysis
Through the analysis of population patterns across a geographic region, you can determine what your potential market share could be. Cardinal Geographics can compare your current locations in relation to areas of potential population growth (i.e. 2020 population projections). By looking at population growth projections we can determine if a retail outlet is located in the right place to handle anticipated growth, or if a new location should be considered. This is especially critical when retailer or business is trying to target a particular demographic. Provide us your business location data (i.e. an Excel Spreadsheet), and we can map it!
Here is an example of a department store that generally locates in super-regional shopping centers. This map also shows the projected population growth (percentage) at the census tract level. Based on this map, this retailer is primarily located along the periphery of the Atlanta metro area, focusing on suburban locations. Is this a good strategy based on projected population growth patterns?